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Barbie, It’s Over we don’t date girls that are into deforestation, source: Greenpeace

In Uncategorized on June 30, 2011 by Humanitari©

Barbie, It’s Over.



“For over 50 years now, Mattel has been choosing Barbie’s career for her. She’s had a lot of different professions over the years but Mattel’s latest choice for Barbie: ‘Rainforest Destroyer,’ is arguably the most controversial career choice yet. It means a whole new look for this iconic doll and a lot of new accessories. If you’re a creative type, a budding designer, just enjoy dressing dolls – or know someone else who might fit the bill – join in the contest to design the Rainforest Destroyer look for Mattel’s most famous toy.”

“Other toy companies have the same problem. Major companies like Hasbro, Disney and Lego also have deforestation in their supply chains. And the destruction of Indonesian rainforests for packaging and other paper products isn’t the only thing these toy companies have in common. Now that this problem has been brought to their attention, none of them have so far committed to fixing this problem once and for all. Fixing the problem means completely removing products from their supply chains that come from deforestation – and making sure it stays deforestation-free. That requires strong clear policy commitments, tough timelines and due diligence. Only then can these companies ensure that they are helping to protect Indonesia’s rainforests. Mattel has so far only made vague statements about future plans, not confirmed that it is taking immediate action.” Greenpeace

video by Greenpeace

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